CS - Circuit Switched Data
This is a inherent feature of 3G networks and is based on the 3G324M protocol. It allows users to engage in conservational style applications in a multimedia environment. The biggest limitation of CS is the bandwidth. CS data is locked to 64KBPS limiting its ability to utilise high bandwidth technologies such as HSPA.
PS - Packet Switched Data
PS allows for high speed data access utilising HSPA and other IP based wireless technologies. The main problem with PS, specifically in developing markets is that access of the services are complex and is dependent on language. Most services are accessed via a micro browser and users need to be proficient in English to browse and navigate the services.
Smart phones
All hail Apple and the iphone that has flipped this stoic segment of the market into a vibrant battleground not for the faint hearted. Has the world of the mobile phone been changed irrevocably? The answer is yes!
The user experience on the iPhone and the new breed of smartphones is so compelling to end users that they are flocking by the thousands to switch to smartphones. Smartphones now represent the fastest growing sector of mobile phones sales and Apple is reaching the top of this pile.
So here is the real question...?
Is the future going to be based on network centric services, or are we going to live in a world of super smart devices with App stores with downloadable applications for pretty much anything.
